Posts tagged Search engine optimization
Google tweaks search engine results algorithm for domain results
Aug 23rd
Just yesterday Google announced that they have made a few changes to its algorithm that will make it easier to find multiple pages from a single website or domain.
Some words from their blog – “For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site” says Googles software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”
Google Algorithm Tweeks
“We’re always reassessing our ranking and user interface, making hundreds of changes each year” she goes on to add, Keshava then goes on to say “We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”
Will the search algorithm get it right?I think the changes may be a great More >
3 Must-Do tactics for dominating Social Media Marketing
Jun 17th
Yep its another acronym, DOH! SEO, SEM, SERP and Social Media Marketing (SMM)1. Build Your Search Engine Rank Awareness
A user or businesses social media profile now makes regular appearances in many or all of the webs top search engine listings. Bing was a leader in the trend and has crawled sites like twitter and facebook for a longtime now. The major search engines are placing greater importance on these profiles as they tend to possess regularly updated content and provide quality information that search engine users are looking for. Anyone looking or beginning to create their social media profile, should be creating it with search engine placement in mind as these are probably in the top 5 of search engine topic these days.
As all good SEO ensure that relevant keywords are placed in your titles, content, and that any links you place use keywords (located within the anchor text). Brand names should be clearly visible to augment the likelihood of search engines displaying a social media profile for brand-related search queries.
Having a social media profile appear in SERP listings will build traffic to that profile and could subsequently lead to additional traffic to the main business website via that profile. Increasing More >




